Tuesday, November 18, 2008

more research: SEW GREEN

Sew green is a movement that embraces fabrics made from biodegradable, sustainable, and eco-sensatve manufacturing. Fabric production is the number one polluting industries in the world, it is environmentally abusive and detrimental to our eco-system. Organic fabric producers consider the effects of the farming, harvesting, manufacturing and mill practices of their industry. The fashion industry has made a substantial move towards going green. Oscar de la Renta, Giorgio Armani, Katherine Hammett, Stella McCartney, Elieen Fisher, Levi Strauss and more have started making clothing using organic fabrics including jeans, baby clothes, evening gowns, accessories, and bridal gowns. With new "green" technologies and processes oragnic fabrics no longer have to be dull colors. The use of minimal impact dyes and water-based, vegtable or safe chemical dyes allow for the same type of clothing as commercially made clothing.
Natural and Organic fabrics are not the same thing. A natural fabric does not mean it is grown or manufactured in an eco-friendly way. Organic fabrics are controlled by strict federal guidelines that encompass how it is grown and manufactured. Organic fabrics include cotton, silk, and wool. Another way of producing fabrics is through sustainable crops such as soy, hemp, bamboo, corn and even seaweed. These crops are sustainable and renewable because they are fast-growing and replenished in a short amount of time.

1 comment:

Logan Smith said...

crit of cassie


natural fabric does not mean it is grown
or manufactured in an eco-friendly way

strict guidelines
without pesticieds

organic fabrics include

another way of producing fabrics is through sustainable crops
hemp
bamboo
soy
corn

Concept: 6.5/10

There are five statements, but the whole concept seems to be in three parts.
nice is a couple of them fit together seamlessly so everything is more closely related. I think it would be easy to tie all 5 statements together so you have a more sweeping singular message.

start with a misconception, I think? you first say what it isn't.

it has strict guidelines
and what those guidelines are

and what it is traditionally made of
and what it can be made of.

there are 5 statements, but what is nice is a couple of them fit together seamlessly so everything is more closely related.

Visual form/narrative: 8

there are some really nice motions going on, type building is pretty cool and the playful way you have expressed the meaning. And the compositions / a lot of nice hierarchy within the frame as well. There is building, stronger visuals, faster as the movie plays giving me a sense of narrative.

Duration: 6

There are a lot of places with really nice pacing, but just about everything could be sped up. The space on the screen is nice, but moving elements in and out quicker would benefit the outlook of this lifestyle you're presenting. The music does it great!
Lots of space between your facts, which hurts the fluidity of your concept.

Motion: 9

I am engaged. I feel the life force. The motion plays a really big part of that, and I think you've done that pretty well.

Transition: 3-4

Sorry. There isn't much, I don't think. I like the way the forklift moves information out as well as into the frame. Elements like that would help it not be so segmented.

Hierarchy: It's going on. You use scale a lot, proximity, and introducing words with time. Sometimes you hold on things too long, things that aren't important. Just think about how that affects your viewer. No activity on screen is boring. Music is reallly awesome. The text seems to build and get bigger and faster with the music. Even though the content doesn't seem to be any more important. It would be nice to edit the song so it is an enclosed 30-second clip. It fits everything nicely. There are a lot of cool things working together like that. Typeface, white space, spacial relationships, bright cut-out images, text scale.

You are definitely breaking with convention by your arrangements on the page, the way the type becomes animated and entertaining. The way you integrate in simple ways the images with they type. Some things aren't working as well, like the silk, but even that I think is a seed for an interesting idea.